How To Post Your eLearning Press Release: A 4-Step Guide

Just imagine how much exposure you would receive if you post your eLearning press release[1] and it is seen by over 500,000 readers. Now add 90,000 eLearning professionals to the mix who receive your eLearning press release in a weekly newsletter. Posting your eLearning press release through eLearning Industry takes the guesswork out of eLearning press release distribution, which makes it the ideal choice for your eLearning marketing strategy. You don’t have to worry about reaching your target audience, because our readership becomes your readership. Here are step-by-step instructions for submitting your eLearning press release[2] with our PR marketing service.

eBook Release: The Definitive Guide to eLearning Press Releases

eBook Release

The Definitive Guide to eLearning Press Releases

Download our free eBook and start optimizing your eLearning Press Releases.

Step #1: Check The Formatting Guidelines

Before you submit your eLearning press release you should verify the formatting guidelines[3]. This helps to ensure that your eLearning press release is published as soon as possible. Here are some formatting recommendations you may want to consider:

1. Topic

eLearning press releases should be concise and report on a newsworthy eLearning event[4]. For example, a new eLearning course, book publication or upcoming webinar. You may also announce changes within an eLearning organization, such as a merger or new leadership.

2. Length And Structure

eLearning press releases should be between 300 and 800 words. The news summary should be two sentences maximum. All content must be double-spaced. The first paragraph should address the 5 W’s of the story: who, what, why, where, and when.

3. Language

eLearning press releases are factual and to the point, which doesn’t leave room for fluff. You should also avoid metaphors, industry-specific jargon, clichés, and culturally-specific sayings. Ultimately, you want your readers to understand the key points of the story without having to look up every other word in the dictionary.

4. Legalities

You may need to obtain authorizations for certain facts, statistics, or quotes. If this is the case, contact the source and request written permission to use the content in your eLearning press release. Some news organizations require signed permissions in order to publish the story in their publications.

5. Value

EVERY eLearning press release[5] must have an intriguing or relevant news angle. You can promote your eLearning products or services, but avoid using sales gimmicks and marketing jargon. Readers are looking for real value, not an extended sales pitch that pushes them into a purchase. Ideally, they want tips, tricks, and information that can help them overcome everyday challenges. In some cases, you may have to use your creativity to find the newsworthy angle in your story. For example, announcing your eLearning course launch event instead of promoting the product itself.

Step #2: Proofread Your eLearning Press Release

There are two key reasons why you should proofread your eLearning press release before you submit. Firstly, members of the media aren’t going to revise your story prior to publication. They may be willing to make minor changes, but not thorough edits. Secondly, grammar and spelling errors diminish the value of your eLearning press release. eLearning press releases[6] help build your credibility and brand image. However, major mistakes can have the opposite effect.

Quick tip: Review your eLearning press release at least twice before you submit it to eLearning Industry. Ask friends and colleagues to revise the content and offer a fresh perspective. They may be able to catch mistakes that you missed and provide valuable feedback.

Step #3: Choose The Ideal Package

The eLearning Industry Event Marketing Team[7] offers a variety of packages to suit your needs and budget. They can help you reach your target audience, gain media exposure, and promote your eLearning products and services. All of the eLearning press release packages include:

  • Complete tracking of KPIs to ensure the effectiveness of your marketing efforts
  • Promotion to all eLearning Industry’s network websites
  • Exposure to 500,000+ readers a month
  • Email notifications to 90,000 subscribers via the weekly newsletter
  • Free social media promotion
  • Free Google ad promotion

Step #4: Submit Your eLearning Press Release

The eLearning Industry editorial staff reviews all eLearning press releases[8] that are published on this site. However, this does not include thorough edits and revisions. The review process is simply to verify that all information is accurate and properly formatted. eLearning Industry also reserves the right to refuse eLearning press releases if they do not meet the guidelines or violate policy. For example, eLearning press releases that contain stock trading tips or discriminatory language. Here are 4 tips to help ensure quick distribution:

1. Verify Submission Guidelines

Carefully review the formatting recommendations before submitting your eLearning press release. Do not hesitate to check first the eLearning Industry’s full eLearning press release guidelines[9].

2. Double Check Links

All links must contain the proper extensions (jpeg, png, gif, tiff, bmp, pdf, doc*,xl*, ps, rtf, ppt, mpeg, mp3, or mov). Also, links should be used in moderation. For example, an 800 word eLearning press release should contain no more than 8 links.

3. Include Contact Info

Always mention the name of the person or organization who is submitting the eLearning press release. Include their phone number, email address, website, and official title. You can also include separate contact information for media inquiries at the bottom of your eLearning press release[10].

4. Uphold SEO Standards

You are free to include keywords in your eLearning press release. However, the content must adhere to ethical SEO practices. eLearning Industry will refuse release that promote Black Hat SEO services, products, or sites. This includes keyword over-saturation, link buying/selling, link stuffing, and paid social networking schemes.

Follow this 4-step guide to post your eLearning press release and gain maximum exposure. Also, keep in mind that there are a variety of ways to promote your eLearning press release once it’s published. Social media sharing, search engine ads, and email marketing are just some of the ways to spread the word.

Are you looking for more tips and tricks on writing an effective press release? Download the Free eBook: The Definitive Guide To eLearning Press Releases[11]. It covers everything from formatting to submitting your eLearning press release[12] for publication.

eBook Release: Freshteam


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  1. ^ eLearning Press Release (
  2. ^ Submit Your eLearning Press Releases (
  3. ^ eLearning Industry’s eLearning Press Release Guidelines (
  4. ^ newsworthy eLearning event (
  5. ^ eLearning Press Release eBook (
  6. ^ 25 Reasons To Write An eLearning News Release (
  7. ^ eLearning Industry Event Marketing Team (
  8. ^ eLearning Press Release Do’s and Don’ts (
  9. ^ eLearning Industry’s eLearning Press Release Guidelines (
  10. ^ eLearning Press Release Basics: 7 Points To Include (
  11. ^ Free eBook: The Definitive Guide To eLearning Press Releases (
  12. ^ Submit your eLearning Press Release (

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