Just imagine how much exposure you would receive if you post your eLearning press release^[1] and it is seen by over 500,000 readers. Now add 90,000 eLearning professionals to the mix who receive your eLearning press release in a weekly newsletter. Posting your eLearning press release through eLearning Industry takes the guesswork out of eLearning press release distribution, which makes it the ideal choice for your eLearning marketing strategy. You don’t have to worry about reaching your target audience, because our readership becomes your readership. Here are step-by-step instructions for submitting your eLearning press release^[2] with our PR marketing service.

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Step #1: Check The Formatting Guidelines

Before you submit your eLearning press release you should verify the formatting guidelines^[3]. This helps to ensure that your eLearning press release is published as soon as possible. Here are some formatting recommendations you may want to consider:

1. Topic

eLearning press releases should be concise and report on a newsworthy eLearning event^[4]. For example, a new eLearning course, book publication or upcoming webinar. You may also announce changes within an eLearning organization, such as a merger or new leadership.

2. Length And Structure

eLearning press releases should be between 300 and 800 words. The news summary should be two sentences maximum. All content must be double-spaced. The first paragraph should address the 5 W’s of the story: who, what, why, where, and when.

3. Language

eLearning press releases are factual and to the point, which doesn’t leave room for fluff. You should also avoid metaphors, industry-specific jargon, clichés, and culturally-specific sayings. Ultimately, you want your readers to understand the key points of the story without having to look up every other word in the dictionary.