Press Releases

Getting Ready to Write a Press Release – Part I

When it comes to getting ready to write an outstanding press release, everything you need to do falls under the big umbrella of research.


Getting Ready to Write a Press Release – Part II

To write an excellent press release, there are four additional aspects you need to research.


Write Like a Pro – Content Suggestions

Writing a professional press release is crucial to increasing your chances of standing out among the many press releases that flood journalists and editors each day.


Write Like a Pro – Formatting Tips

The formatting of a press release needs to convey professionalism and follow industry standards in order for it not to be dismissed outright.


Capitalize on SEO Opportunities

Press releases are not a typical SEO tool. However, if you optimize SEO strategically, press releases can contribute to your marketing strategy.


Timing Press Releases Strategically

The timing of a press release is crucial to its success. Timing will increase both the odds of getting your press release approved for publication and the readership of your press release.


Learn from Other People’s Mistakes – The Headline

It’s crucial to nail the headline, as that alone will determine whether people decide to read on.


Learn from Other People’s Mistakes – The Boilerplate

If written appropriately, the boilerplate has potential for both branding and marketing your company.

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